Google Experiment is integrated with one of Google Analytics features which makes it a tool to run A/B web-site testing automatically. The module allows comparing 2-5 variants of information presentation on a web-site.
Owing to Google Experiment, no programming skills are required for entering an analytics code into a web-site page for A/B testing. Merchant just needs to input the code into a field in the store admin panel and save the changes.
Step-1: Set up A/B testing in the Google Analytics account Step-2: Copy the generated code Step-3: Enter the code on the Google Experiment settings page in the store admin area Step-4: Save the changes.
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