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Lots of people use Google to search for numerous things. It's a wonderful opportunity to show them that what you offer is exactly what they need. In Google's advertising system you bid on keywords for your ads to appear in search results. You are charged only when your ads are clicked on and a person lands on your website as a result.
Google AdWords gives you an ability to evaluate the effectiveness of your campaign and make necessary adjustments.
It is also possible to make your ads appear only in specific geographical locations.
Google AdWords is a powerful tool for attracting new customers and growing your user base.
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