AdWords Remarketing lists

This feature will help you to reach out to potential customers who abandoned your website without placing an order. If they keep on looking for something and use Google for this purpose, it is possible to make them come across your ads.

Remarketing list is a list of your website visitors or app users collected by means of code added to your website or application. You can specify your own rules for creating this list.

It's great to optimize your bids taking into consideration your remarketing lists and maximize the effect of each dollar spent.