Alexa

Alexa will give you prompts on how to beat your competitors' websites. Here are some tools:

• Audience Overlap Tool. Discover which sites your target audience also visits.
• Competitor Keyword Matrix. Find out which keywords bring traffic to your competitors.
• Keyword Difficulty Tool. Use Alexa's ideas to choose the keywords which will work for your website and your audience.
• Competitor Backlink Checker. Figure out which backlinks contributing to your competitors' traffic you miss and offer the content to get more backlinks.
• Competitive Analysis Tools. Compare the performance of your website and other ones which might be your competitors.