AMP - Accelerated Mobile Pages

Based on Crisp White template, this skin ensures blazing fast loading of your store homepage and category pages for mobile users. It's developed according to the principles of Accelerated Mobile Pages (AMP) project. The addon enables creation of AMP compatible copies of your store homepage and category pages and storing them on your server. Google bots will find these pages on your server and cache them. Links in Google search results on mobile devices will point to your pages in Google AMP cache. 

So, when your mobile buyers search for products in Google and click on the link to your store in search results, your store page loads immediately. It enhances your customers experience and improves your online store SEO-health for Google.