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Floodlight system helps to analyze the users activity and conversion rate you get from your ads served via DoubleClick. You'll be aware of the profit generated by your ad campaign and the exact number of new customers. The data exchange between Floodlight and DoubleClick is through Floodlight tags. Tags have to be implemented on each page you'd like to track. It is also possible to modify the code of the tags to create your own tracking tags.
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