Facebook Offline Conversions

To establish connection between your Facebook Ad and events occurring in your brick-and-mortar store you may need to have recourse to offline conversion measurement offered by Facebook.

Using your Facebook Business Manager you can upload a file containing such information about your customers as email address, phone number, first and last name, date of birth, etc. The data will be matched up to the users who came across your Facebook ad. The results you get after the comparison will help you to:

• analyze the performance of your ad
• edit Custom Audiences and create new Lookalike audiences taking into account the collected data
• offer the existing customers extra products complementing their previous purchase