Facebook Pixel

Facebook Pixel is an essential tool for figuring out how effective your Facebook ads are and creating customer segments. After the pixel code installation on your webpages you'll be able to track standard Facebook events, which include view content, search, add to cart, add to wishlist, initiate checkout, make purchase, lead, complete registration, or custom conversion events.

Be sure to grab hold of the following benefits with the Facebook Pixel:

• collecting data on your users interactions with your website after coming across your ad
• targeting people who might take interest in your ad
• making overall improvements to your advertising campaign