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Facebook Custom Audiences are an important tool for making your Facebook advertising campaigns successful. This service enables to engage your customers on the social media platform. Custom audiences work mostly on a matching basis: most contacts(like email addresses or phone numbers) are bound to have corresponding profiles in the social media.
A variety of Custom Audiences types will help you to target those people who are most likely to react to your ad. Main types of Custom Audiences include Customer List, Website, App Activity, Engagement, Lookalike Custom Audiences.
Facebook Custom Audiences are a feature essential for advanced targeting. It will help you to keep in touch with customers who are the most important for your business.
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