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Flurry's product is a platform for understanding customer behaviour regarding your app and for finding in-app advertising solutions. You will be able to get an overview of your users' interactions with your app and segment them by app version, usage, install date, age, gender, location, etc. It will be easy to figure out which groups of users matter most to your business. You can track your users progress with your app and discover the points where people tend to face trouble and drop off.
Taking into account all the info collected with Flurry analytics, you can determine the best place in your app for creating an ad space. With Flurry ads integrated you can make banners, interstitials, native and video ads for your app.
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