This add-on enables you to collect statistics on your eCommerce website and analyze it in Google Analytics. The gathered insights will help you to make the right improvements in your online store.
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you are more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Tracking eCommerce transactions in Google Analytics allows you to see the value of traffic by geography, keyword, referral, campaign, and many other dimensions. You can see eCommerce performance metrics on the eCommerce tab of many reports. In addition, the eCommerce reports provide information on product and sales performance, number of transactions, and time to purchase.
