This module enables you to collect website statistics and analyze it in Google Analytics. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you are more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Tracking e-commerce transactions in Google Analytics allows you to see the value of traffic by geography, keyword, referral, campaign, and many other dimensions. You can see e-commerce performance metrics on the Ecommerce tab of many reports. In addition, the Ecommerce reports provide information on product and sales performance, number of transactions, and time to purchase.
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