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The add-on integrates your X-Cart store with Google Tag Manager which implements Universal Analytics Enhanced Ecommerce features on your store by using Data Layer.
Google Analytics Enhanced Ecommerce enables product impression and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks.
The add-on supports the following events:
Learn more about Enhanced Ecommerce for Tag Manager
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