Google Tag Manager for v4

The add-on integrates your X-Cart store with Google Tag Manager which implements Universal Analytics Enhanced Ecommerce features on your store by using Data Layer.

Google Analytics Enhanced Ecommerce enables product impression and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks.

The add-on supports the following events:

• product impressions
• product clicks
• views of product details
• adding a product to a shopping cart
• removing a product from a shopping cart
• checkout steps
• purchases

Learn more about Enhanced Ecommerce for Tag Manager