The module integrates your X-Cart store with Google Tag Manager – a free and yet powerful marketing tool for analytics, remarketing and conversions tracking. The feature is of great help if you want to understand your customers better and take decisions on your site improvement faster due to possessing all the necessary information for it at hand.
What is Google Tag Manager?
It allows adding tags to your store that will send data to Google services such as Analytics, AdWords, DoubleClick, Optimize, as well as 3rd party services, such as Crazy Egg, ABTasty, Clicky, Segment and many others.
You can set various triggers for the tags firing: clicks on links and elements, page views, form submissions, timers and more.
It’s easy to add and manage these tags and due to flexible settings, you get the right data at the right time.
How does it work?
Normally, in order to add these tags to your website, you would need to edit its source code. The Google Tag Manager and the integration module completely simplify this process.
First, you should create a container, add and set tags and triggers in a user-friendly interface in your Google Tag Manager account.
Then, in order to add the tags to your online store, copy the container ID and paste the key into the Google Tag Manager addon settings page in your X-Cart back-end. No coding from your side at all.
Learn about all the opportunities of the Google Tag Manager at https://tagmanager.google.com.