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Showing different product images on mouseover makes the demonstration of your products more informative and convenient for customers, not requiring extra steps from them.
When viewing your product listings, a store visitor will see another product image of a product as soon as he hovers a cursor over the product image, with no need to go to the product details page. Such demonstration works both in grid and list view and can be enabled in sidebars and quicklook popups.
The add-on will be especially useful for stores selling accessories, clothing, shoes, jewellery when it's important to show the products from different angles.