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With this amazing add-on, a few critical changes to the snippet that appears on a Google Search Results page can mean the difference between a potential customer clicking through to your store – or a competitor’s – and can even boost your search rankings. Compare these two snippets:
Usual Google search results:
Impact of Rich Google Search Results add-on on the search result:
Special schema tags brought by Microdata specification allow the snippets produced by Rich Google Search Results add-on to include the following enhancements over the standard snippet:
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