Segment Integration

Segment Integration

  • Free
    Compatible: 4.5.x - 4.7.x, 5.2.0.x - 5.4.1.x
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Author: Qualiteam
Installations: 1006
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Segment Integration
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Connect your store with Segment, a powerful data aggregation tool which automatically collects information about your store's visitors, tracks e-commerce events and sends the gathered data to apps for analytics, marketing, data processing and storing.

Key Features

Wide range of e-commerce events to track
You can track various events in your store, such as log-ins, profile updates, category or product pages views, shipping, and payment methods changes, etc. You can choose which of the events you want to track.

Multiple tools for data handling
Segment is integrated with hundreds of tools and applications for further processing of the collected information such as Mixpanel, Google Analytics, Localytics, RJ Metrics, SalesForce, HubSpot, Optimizely, Crazy Egg, ZenDesk, SalesMachine, Clicky and over a hundred of others. View all integrations here.

Unique User IDs
Every registered user gets a unique numeric ID. All the information related to the user (email, username, First/Last name, address, gender, etc) is tied to his ID. In case a user changes or adds any of these values, the information is automatically sent to Segment and further to enabled apps.

Anonymous IDs
If a user hasn't logged in and you don't know who the user is you can still track the events related to the user due to Anonymous IDs assigned to unregistered and non-logged in visitors.

Viewed pages
The module collects information on all the pages in your store a user visits. This works both for logged in and non-logged in visitors.

Imperceptible work

Though the module tracks so much data, it's absolutely invisible for your customers and light-weight for your server, having no impact on your store performance.

P.S. Segment helped us to improve our site and increase conversion rates by 320%. You can read about it in our blog.

A/B testing:

Apptimize Evergage Leanplum Monetate
Optimisely Taplytics Visual Website Optimizer  


AdLearn Open Platform AdRoll ADWords AppNexus Bing Ads Blueshift DoubleClick Foodlight
Facebook App Events Facebook Offline Conversions Facebook Pixel Flurry
HasOffers MediaMath Millennial Media Nanigans
Perfect Audience Quantcast QuanticMind RadiumOne Connect
Rocker Box ShareASale SimpleReach TV Squared
Twitter Ads Yellowhammer Zaius Criteo


Adobe Analytics Alexa Amazon Kinesis Amazon S3
Amplitude BIME Calq Chartio
CleverTap Clicky comScore Countly
Evergage Facebook App Events Flurry FoxMetrics
Gauges Goedle Google Analytics GoSquared
Heap HitTail HubSpot Indicative
Infinario Keen IO KISSmetrics Librato
Localytics Looker Lytics Madkudu
Mixpanel Mode MoEngage New Relic
Parsely Pendo Piwik
Pointillist Quantcast Responsys Stitch Data
Tableau Tractionboard Treasure Data Webtrends
Whale Watch Woopra Yandex Metrica Amazon Kinesis Firehose


Adjust AppsFlyer Attribution Branch Metrics
Convertro Improvely Kochava Localytics
Tapstream TUNE    


Freshsales HubSpot Responsys Salesforce
Whale Alerts      

Customer Success: 

ClientSuccess Drift Gainsight Intercom
Lifecycle Natero Planhat Ramen
Relay Salesmachine Slack Totango
Watsi Zopim    

Deep Linking: 

Adjust Branch Metrics    


Active Campaign Appboy AutopilotHQ Autosend
Blueshift Bronto Drip
Eloqua Email Aptitude Evergage HubSpot
Intercom Iterable Kahuna Klaviyo
Knowtify Leanplum Lifecycle MailChimp
Mailjet Marketo Mixpanel MoEngage
Mojn Nudgespot OneSignal Outbound
Pardot RadiumOne Connect Responsys Route
Salesforce Marketing Cloud Seg Sendinblue SparkPage
Vero WebEngage Zaius Blueshift


Clearbit Clearbit Reveal Hull Madkudu

Heatmaps & Recordings: 

Crazy Egg FullStory Inspectlet Lucky Orange
Mouseflow MouseStats Navilytics Hotjar


Elevio Help Scout Intercom Lifecycle
UserVoice Zendesk Zopim  


Drift Intercom LiveChat Lucky Orange
Olark SnapEngage Userlike Zopim

Performance Monitoring: 

Atatus BugHerd Bugsnag Crittercism
Errorception Keen IO New Relic Pingdom
Rollbar Sentry Track JS  


Appcues Boomtrain Chameleon Evergage
Hello Bar Hull Leanplum Lytics
Monetate Optimisely Spinnakr

Push notifications: 

Appboy Blueshift CleverTap Flurry
Iterable Kahuna Leanplum Localytics
Mixpanel MoEngage Outbound Urban Airship
Web Engage Zaius    

Raw Data: 

Amazon Kinesis Amazon S3 Hull
Keen IO Treasure Data Webhooks

Realtime Dashboards: 

Chartbeat Clicky Countly Gauges
GoSquared Indicative Librato Woopra


Curebit Extole SaaSquatch  


BIME Chartio JackDB Looker
Mode Tableau Xplenty

Security & Fraud: 

Castle Smyte    


Drift Lucky Orange Mixpanel Pendo Qualaroo SatisMeter UserVoice
WebEngage Wootric    

Tag Managers: 

Google Tag Manager      
Average rating:
Score: 4.8 (votes: 22)
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