Tractionboard

Tractionboard enables you to use your budget efficiently by providing an insight into the interaction between your marketing campaigns and sales.

Key features:

• Conversion is tracked across all marketing channels.
• As soon as conversion takes place, all the user journeys from one account are combined into one.
• User actions on different devices are considered to be parts of one journey.
• It is possible to calculate how much it will cost to convert users at different ages of a sales cycle.
• Tractionboard provides an autotagging system for Facebook, Twitter, LinkedIn and other apps for looking deeper into marketing campaigns.