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Автор: Qualiteam
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MediaMath platform was created to prevent marketers from getting lost in the world of numerous customer experiences. The platform helps to collect all the data for creating target audiences and deliver content across multiple media channels, including social, mobile, connected TV, video channels, etc.

Marketing strategies become completely transparent: it is obvious what is working and what is not.

Here are some distinguishing features of the platform:

  • cookieless targeting across various devices;
  • advanced attribution in an RTB environment;
  • direct access to premium inventory on a programmatic basis;
  • special means for getting rid of ad collision;
  • complete visibility of user behaviour across all site pages.
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